Every provider is different, providing services in their own way. In this post we wanted to highlight what makes an easy to find, insightful provider profile because better profiles help people connect with great care providers.
We recently wrote about 5 of the most searched NDIS services, was yours one of them? Is it on your profile? When crafting a profile it’s important to think about what terms people might search to find you. Our data shows that professions and service types are a major driver of search traffic for providers. Whether your services are in the top 5 or are more niche, writing about your services in your profile is key to helping people find you in the growing crowd of NDIS providers.
We are still in the early days of the NDIS and like any new market, there are lots of people trying to do everything. One way to stand out as a provider is to have focus. The NDIS is a broad church, made up of a very diverse group of people with very different needs. If you are focused on helping people with a specific type of disability or specific type of need, it is a good idea to share this in your profile.
As a consumer-directed model of funding, NDIS empowers people to choose the care that best meets their needs. Our search data shows that people are looking for providers that have the right skills and experience to support their specific needs. The message? Don’t be afraid to focus.
It might sound obvious, but making sure your profile is named to reflect the name of your service is important. Many providers have listed their service with the National Disability Insurance Agency under names that reflect their structure. At the time of writing, we could find a little over 200 providers listed under Trusts. While these structures might make sense to your accountant, they probably aren’t how your customers know you.
People searching for NDIS providers on CareNavigator.com.au are looking for great care providers in their area. They are likely to want to know who you are, where you are (or the areas you service if you are mobile) and how they can get in touch to find out more about your service. It is a good idea to make sure this information is accurate and up to date.
Recommendations from people who know your service are meaningful. Reviews give people the confidence that comes with learning from the experiences of others. Traditionally, people have relied on sharing their experiences person to person to get an idea of whether a service is right for them. This could mean relying on their own networks, asking providers for introductions to referees, or even soliciting feedback on bulletin boards.
With CareNavigator.com we are working to change the way this important information is shared, from person-to-person to person-to-community. We know that sharing experiences is a key source of information to help people choose the provider that is right for them. By creating this free online tool to help people search and find providers we want to help people help each other, empowering each experience to reach further and inform more people.
Because we understand the importance of shared experiences, reviews and the experiences people share make up an important part of our search algorithm. Reviews help people make informed choices about their care, so naturally we want to make sure reviews play a strong role in helping providers get found.
Even more basic than the basics, the most important thing you can do as a provider is make sure you have a profile on CareNavigator.com. Basic Profiles are super affordable even for startup providers and we currently profile over 2300 providers Australia-wide in every state and territory.